above the fold

Short definition from Wiktionary

Prepositional phrase

1. 1
   Situated in the upper half of the front page of a broadsheet newspaper, and thus more prominent, as the lower half is not usually visible when the folded newspaper is displayed for sale.
2. 2
   By extension, situated near the top of a web page or application screen; not requiring scrolling. See above the scroll.
3. 3
   Occupying an exclusive position of relative prominence

Adjective

1. 1
   Alternative spelling of above the fold.