# advertising

Pronunciation: US say "AD-vur-ty-zing" /ˈædvɚˌtaɪzɪŋ/; UK say "AD-vuh-ty-zing" /ˈædvəˌtaɪzɪŋ/

## Noun

1. Communication whose aim is to influence potential customers regarding products and services.
   - Simple: Messages that try to make people want to buy a product or service.
   - _Television advertising reaches millions of viewers during major sporting events._
   - _Small companies often spend heavily on advertising to win new customers._
2. The industry and profession that produces messages aimed at influencing customers about products and services.
   - Simple: The business of making ads to help companies sell products or services.
   - _She built a long career in advertising before launching her own agency._
   - _Advertising employs designers, copywriters, and analysts across thousands of firms worldwide._

## Verb

3. Present participle of advertise. — present participle and gerund of advertise
   - Simple: Present participle of advertise. This -ing form shows an action going on, as in is advertising or was advertising.
   - _The studio is advertising several open roles for its next production._
   - _Advertising heavily through the holidays, the retailer doubled its seasonal sales._

## Origin

Formed from the verb "advertise" with the suffix "-ing".

Source: DictionaryAI, https://dictionaryai.com/define/advertising (written from Wiktionary data, CC BY-SA 4.0: https://creativecommons.org/licenses/by-sa/4.0/).