# associating

Pronunciation: say "uh-SOH-shee-ayt-ing" US /əˈsoʊʃieɪtɪŋ/, UK /əˈsəʊʃieɪtɪŋ/

## Verb

1. Present participle and gerund of associate. — present participle and gerund of associate
   - Simple: The -ing form of associate. Use it after am, is, are, was or were, or to name the action.
   - _Many shoppers keep associating the brand with cheap, low-quality goods._
   - _He spent years associating himself with charitable causes._

Source: DictionaryAI, https://dictionaryai.com/define/associating (written from Wiktionary data, CC BY-SA 4.0: https://creativecommons.org/licenses/by-sa/4.0/).