# assure

Pronunciation: US say "uh-SHUUR" /əˈʃʊɹ/; UK say "uh-SHOOR" /əˈʃʊə(ɹ)/

## Verb

1. To cause someone to feel confident that something can be trusted.
   - Simple: To make someone feel certain that something is true or can be trusted.
   - _The auditors assure shareholders that the accounts reflect the company's true position._
   - _She assured the committee that the data had been checked twice._
2. To make something certain and secure; to ensure that it comes about.
   - Simple: To make something certain to happen or to keep it safe.
   - _Strict controls assure the quality of every batch leaving the factory._
   - _Careful budgeting assured the project's completion within the deadline._
3. To restore someone's confidence or calm after worry; to reassure them.
   - Simple: To make someone feel calm and less worried again.
   - _He assured his nervous teammates moments before the final match began._
   - _Calm words from the captain assure the crew that the danger has passed._

## Verb

4. To guarantee or pledge oneself to do something. *(obsolete)*
   - Simple: To promise firmly that you will do something.

## Origin

This comes from Old French asseurer (Modern French assurer), from Latin ad- plus securus ("secure"). It is related to Spanish asegurar and is a doublet of assecure.

Source: DictionaryAI, https://dictionaryai.com/define/assure (written from Wiktionary data, CC BY-SA 4.0: https://creativecommons.org/licenses/by-sa/4.0/).