# assuring

Pronunciation: US say "uh-SHUUR-ing" /əˈʃʊɹɪŋ/; UK say "uh-SHOOR-ing" /əˈʃʊəɹɪŋ/

## Verb

1. Present participle and gerund of assure. — present participle and gerund of assure
   - Simple: Present participle and gerund of assure. Use this form for an action happening now or as the name of the action.
   - _The manager is assuring customers that their refunds will be processed quickly._
   - _Assuring the investors of steady returns took up most of the meeting._

## Adjective

2. Serving to remove doubt or fear and restore a person's confidence.
   - Simple: Making a worried person feel calm and confident again.
   - _The doctor's assuring tone put the anxious patient at ease._
   - _She gave an assuring nod before the difficult conversation began._

Source: DictionaryAI, https://dictionaryai.com/define/assuring (written from Wiktionary data, CC BY-SA 4.0: https://creativecommons.org/licenses/by-sa/4.0/).