# B2C

Pronunciation: say "bee-tuh-SEE" US /ˌbi tə ˈsi/, UK /ˌbiː tə ˈsiː/

## Adjective

1. Initialism of business-to-consumer. — Initialism of business-to-consumer.
   - Simple: Initialism of business-to-consumer. Use it to describe companies that sell things directly to regular people, not to other businesses.
   - _The startup shifted to a B2C model after failing to land corporate clients._
   - _Her background is in B2C marketing, mostly for food and beverage brands._

Source: DictionaryAI, https://dictionaryai.com/define/b2c (written from Wiktionary data, CC BY-SA 4.0: https://creativecommons.org/licenses/by-sa/4.0/).