blazon

Short definition from Wiktionary

Noun

1. 1
   A verbal or written description of a coat of arms.
2. 2
   A formalized language for describing a coat of arms.
3. 3
   A coat of arms or a banner depicting a coat of arms.
4. 4
   Ostentatious display, verbal or otherwise; publication; description; record.

Verb

1. 1
   To describe a coat of arms.
2. 2
   To make widely or generally known, to proclaim.
3. 3
   To display conspicuously or publicly.
4. 4
   To shine; to be conspicuous.
5. 5
   To deck; to embellish; to adorn.