# branding

Pronunciation: say "BRAN-ding" /ˈbrændɪŋ/

## Noun

1. The promotion of a product or service in order to build greater public awareness of its brand.
   - Simple: The work of telling people about a product or company so they remember and trust it.
   - _The company spent millions on branding before the new launch._
   - _Careful branding turned an unknown drink into a household name._
2. The visible trade dress of a brand: its trademarks, wordmarks, color schemes, and liveries.
   - Simple: The logos, colors, and designs that show which company something belongs to.
   - _The airline refreshed its branding with a new logo and tail design._
   - _Counterfeiters copied the company's branding down to the exact shade of blue._
3. The process of burning a mark, usually a symbol or pattern, into the skin of a living animal or person, most often livestock.
   - Simple: Burning a mark into the skin of an animal or person to show who owns them.
   - _The ranch still uses branding to identify its cattle each spring._
   - _Branding leaves a permanent scar in the shape of the owner's mark._

## Verb

4. Present participle of brand. — present participle and gerund of brand
   - Simple: Present participle of brand. Use this form for something happening right now.
   - _The marketing team is branding the product as eco-friendly._
   - _Ranchers were branding cattle long before modern record-keeping existed._

Source: DictionaryAI, https://dictionaryai.com/define/branding (written from Wiktionary data, CC BY-SA 4.0: https://creativecommons.org/licenses/by-sa/4.0/).