# business-to-consumer

Pronunciation: US say "biz-nis tuh kuhn-SOO-mer" /ˌbɪznəs tə kənˈsumɚ/; UK say "biz-nis tuh kuhn-SYOO-muh" /ˌbɪznəs tə kənˈsjuːmə/

## Adjective

1. Selling products directly to customers, without going through third-party retailers, wholesalers, or other middlemen.
   - Simple: Selling goods straight to the people who use them, without any stores or other sellers in between.
   - _The brand shifted to a business-to-consumer approach, shipping orders straight from its warehouse to shoppers._
   - _Streaming services built business-to-consumer platforms that reach audiences without any cable provider in the middle._

Source: DictionaryAI, https://dictionaryai.com/define/business-to-consumer (written from Wiktionary data, CC BY-SA 4.0: https://creativecommons.org/licenses/by-sa/4.0/).