# concepting

Pronunciation: say "KON-sep-ting" US /ˈkɑnsɛptɪŋ/, UK /ˈkɒnsɛptɪŋ/

## Noun

1. The process of generating new ideas, especially in advertising and marketing campaigns. *(nonstandard)*
   - Simple: The work of coming up with new ideas, often for ads or products.
   - _Effective concepting drives the early stage of any advertising campaign._
   - _The creative director walked the clients through her concepting process step by step._

## Origin

Formed from "concept" combined with the suffix "-ing".

Source: DictionaryAI, https://dictionaryai.com/define/concepting (written from Wiktionary data, CC BY-SA 4.0: https://creativecommons.org/licenses/by-sa/4.0/).