# creative

Pronunciation: US say "kree-AY-tiv" /kɹiˈeɪtɪv/; UK

## Adjective

1. Having or showing the ability to make new things or think of original ideas; imaginative.
   - Simple: Able to think of new ideas or make new things, or showing this ability.
   - _The teacher praised her creative approach to the project._
   - _Their new ad campaign was bold and genuinely creative._
4. Made or done in a way intended to deceive or mislead, often while appearing legitimate.
   - Simple: Done in a tricky way meant to fool people, often while looking honest.
   - _Auditors uncovered the firm's creative bookkeeping._
   - _Auditors later found that the firm's creative bookkeeping had hidden millions in losses._

## Noun

2. A person whose work is making original things such as art, writing, or design, especially in advertising or marketing.
   - Simple: A person whose job is making art, writing, designs, or advertising.
   - _As a creative, she spent her days dreaming up ad concepts._
   - _The agency hired two new creatives for the campaign._
3. Images, video, and other artistic content used in advertisements.
   - Simple: Pictures, drawings, videos, and other art made for use in advertising.
   - _The agency delivered the creative two days before launch._
   - _We still need to finalize the creative for the spring ads._

## Other meanings

- (adjective) Used ironically or euphemistically of art or design: badly made, cluttered or overdone.
- (adjective) In mathematical logic, describing a particular kind of set of natural numbers with special structural properties.

## Origin

This word was borrowed from Late Latin creativus, from Latin creō. It is equivalent to "create" plus the suffix "-ive."

Source: DictionaryAI, https://dictionaryai.com/define/creative (written from Wiktionary data, CC BY-SA 4.0: https://creativecommons.org/licenses/by-sa/4.0/).