# discount

Pronunciation: say "DIS-kownt" /ˈdɪskaʊnt/

## Noun

1. A reduction in the usual price of a product or service.
   - Simple: An amount taken off the normal price of something.
   - _The dealership offered a discount of two thousand dollars on last year's models._
   - _Employees receive discounts on most items in the store._
6. A deduction taken as interest when money is advanced on, or used to purchase, a bill or note before it is due; interest paid in advance.
   - Simple: The amount a lender keeps as early interest when buying a debt before it is due.
   - _The bank purchased the ninety-day note at a discount reflecting the interest for the remaining term._
   - _Merchants often accepted a discount in exchange for immediate cash on bills not yet payable._
8. The rate of interest charged when discounting a bill or note.
   - Simple: The interest rate a lender charges for paying out money early on a debt.
   - _The discount on prime commercial paper fell to four percent._
   - _Lenders quoted a higher discount as credit conditions tightened._
9. A lack of something, or a respect in which someone or something falls short.
   - Simple: A weak point, or something that is missing or not good enough.
11. The act of believing, or acting as though one believes, that one's own feelings are more important than the reality of a situation.
   - Simple: The act of treating your feelings as more important than what is really happening.
   - _His insistence that the deadline didn't apply to him was a textbook discount._
   - _The therapist noted several discounts in how the couple described their finances._

## Verb

Pronunciation: say "dis-KOWNT" /dɪˈskaʊnt/

2. To sell goods at a reduced price.
   - Simple: To sell something for less than the normal price.
   - _Airlines discount unsold seats in the final days before departure._
   - _The retailer discounted older phone models after the new release._
4. To disregard something, such as an account or claim, or regard it as unimportant.
   - Simple: To decide that something is not important or not worth believing.
   - _Investigators discounted the witness's account after finding inconsistencies._
   - _You can't discount the possibility that the data was corrupted._
5. To take something into consideration beforehand; to anticipate an event and form conclusions about it in advance.
   - Simple: To expect something to happen and act on it before it does.
   - _Investors had already discounted the rate hike, so prices barely moved when it was announced._
   - _Markets discount expected earnings long before companies report them._
7. To advance or lend money on a bill or note, deducting the interest from the amount paid out.
   - Simple: To pay out money for a debt early, keeping part of it as interest.
   - _The bank discounted the merchant's ninety-day bill at six percent._
   - _Small finance houses discount invoices for companies that need immediate working capital._
10. To put one's own feelings ahead of the facts of a situation, either in thought or in behavior.
   - Simple: To act as if your feelings matter more than what is really happening.
   - _Whenever the diagnosis came up, he discounted, retreating into how unfair it all felt._
   - _Clients often discount in early sessions, treating their distress as proof the facts can't be true._

## Adjective

3. Specializing in the sale of goods at reduced prices.
   - Simple: Selling things at lower prices than most other stores do.
   - _The discount chain undercut its competitors on nearly every product._
   - _He furnished his apartment entirely from discount retailers._

## Verb

Pronunciation: say "dis-KOWNT" /dɪˈskaʊnt/

12. To deduct an amount from an account, debt, or charge. *(rare)*
   - Simple: To take an amount away from a bill or debt.
   - _The contractor discounted the cost of the faulty materials from the final invoice._
   - _We will discount the deposit from the total owed at closing._

## Origin

This word is an alteration of French descompte or décompte, from Old French disconter ('reckon off, account back, discount'). That came from Medieval Latin discomputō ('I deduct, discount'), formed from Latin dis- ('away') plus computō ('I reckon, count'). On the surface it looks like dis- + count.

Source: DictionaryAI, https://dictionaryai.com/define/discount (written from Wiktionary data, CC BY-SA 4.0: https://creativecommons.org/licenses/by-sa/4.0/).