# discounting

Pronunciation: say "dis-KOWNT-ing" /dɪˈskaʊntɪŋ/

## Noun

1. The act or process of taking off part of a charge, debt, or similar amount owed.
   - Simple: The act of taking some money off a price or debt.
   - _Seasonal discounting drives most of the chain's revenue in late December._
   - _The bank's discounting of the overdue invoice gave the supplier some breathing room._
2. The act or process of dismissing something or someone from consideration as unimportant or unreliable.
   - Simple: The act of choosing to ignore something because you think it does not matter.
   - _The general's discounting of the early warnings left his troops badly exposed._
   - _Reflexive discounting of women's reports of pain remains a problem in medicine._

## Verb

3. Present participle of discount. — present participle and gerund of discount
   - Simple: Present participle of discount. Use this form for something happening now or going on over time.
   - _The airline is discounting fares on midweek flights to fill empty seats._
   - _Critics are discounting the rumors as baseless gossip._

Source: DictionaryAI, https://dictionaryai.com/define/discounting (written from Wiktionary data, CC BY-SA 4.0: https://creativecommons.org/licenses/by-sa/4.0/).