egocentric

Short definition from Wiktionary

Adjective

1. 1
   Selfish, self-centered, self-absorbed.
2. 2
   Egotistical.
3. 3
   Relating to spatial representations: linked to a reference frame based on one's own location within the environment (as when giving the direction as "right" rather than "north"); opposed to allocentric.

Noun

1. 1
   A person who is egocentric.