glamour

Short definition from Wiktionary

Noun

1. 1
   Originally, enchantment; magic charm; especially, the effect of a spell that causes one to see objects in a form that differs from reality, typically to make filthy, ugly, or repulsive things seem beauteous.
2. 2
   Alluring beauty or charm (often with sex appeal).
3. 3
   Any excitement, appeal, or attractiveness associated with a person, place, or thing; that which makes something appealing.
4. 4
   Any artificial interest in, or association with, objects, or persons, through which they appear delusively magnified or glorified.
5. 5
   A kind of haze in the air, causing things to appear different from what they really are.
6. 6
   An item, motif, person, image that by association improves appearance.
7. 7
   A beautiful woman.

Verb

1. 1
   To enchant; to bewitch.