# guerrilla

Pronunciation: say "guh-RIL-uh" /ɡəˈɹɪlə/

## Noun

1. A soldier in a small, independent group that fights a government or regular army through surprise raids.
   - Simple: A fighter who belongs to a small, independent group and attacks larger forces by surprise.
   - _A lone guerrilla slipped past the checkpoint before dawn._
   - _The mountain villages quietly sheltered guerrillas throughout the long war._
5. A marketer who promotes products using surprising, unconventional, low-cost techniques rather than traditional advertising.
   - Simple: A person who advertises products using surprising, low-cost, unusual methods.
   - _The guerrilla pitched a stunt that put the brand's logo on manhole covers across downtown._
   - _Every good guerrilla knows that one viral photo can outperform a month of paid advertising._
6. A person who produces unconventional, independent television made outside the established mainstream broadcasting channels.
   - Simple: A person who makes bold, independent TV outside the big networks.
   - _The guerrilla built a loyal audience by streaming gritty documentaries the networks would never touch._
   - _Working as a guerrilla, she distributed her programs on cheap tapes long before streaming existed._

## Adjective

2. Relating to or typical of warfare waged by small, independent, non-official groups using surprise raids rather than conventional battle.
   - Simple: Describing fighting done by small, independent groups using surprise attacks instead of regular armies.
   - _The insurgents adopted a guerrilla strategy, avoiding open battle in favor of ambush._
   - _Decades of guerrilla resistance kept the occupying forces from ever controlling the countryside._
3. Using unconventional, non-traditional, and often subversive methods to get something done, outside the usual channels.
   - Simple: Using clever, unusual methods that go against the normal way of doing things.
   - _The artists staged a guerrilla performance in the subway without any permit._
   - _Their guerrilla approach to organizing relied on word of mouth rather than official channels._
4. Relating to or typical of marketing that uses surprising, low-cost, unconventional tactics to promote a product.
   - Simple: Describing low-cost, surprising ways of advertising that grab attention in unexpected places.
   - _The agency pitched a guerrilla campaign built around flash mobs and chalk art._
   - _Small companies often favor guerrilla tactics because they cost little and spread fast online._

## Noun

7. A war waged not by official armies but by small, independent groups relying on raids and ambushes. *(archaic)*
   - Simple: A war fought by small, independent groups instead of an official army.
   - _The provinces sank into a bitter guerrilla that no treaty could bring to an end._
   - _Throughout the occupation, a stubborn guerrilla harassed the emperor's supply lines._

## Origin

Borrowed from Spanish guerrilla, the diminutive of guerra ("war"), a term coined during the Peninsular War.

Source: DictionaryAI, https://dictionaryai.com/define/guerrilla (written from Wiktionary data, CC BY-SA 4.0: https://creativecommons.org/licenses/by-sa/4.0/).