guise

Short definition from Wiktionary

Noun

1. 1
   A customary way of speaking or acting; a fashion, a manner, a practice (often used formerly in such phrases as "at his own guise"; that is, in his own fashion, to suit himself.)
2. 2
   An external appearance in manner or dress; an appropriate indication or expression; a garb; a shape.
3. 3
   A misleading appearance; a cover, a cloak.
4. 4
   Deliberate misspelling of guys.

Verb

1. 1
   To dress.
2. 2
   To act as a guiser; to go dressed up in a parade etc.

Proper noun

1. 1
   A surname.