hardline

Short definition from Wiktionary

Noun

1. 1
   A retail product collection consisting primarily of hardware targeting the do-it-yourself customer.
2. 2
   A retail product collection which includes many non-information goods, such as home appliances, housewares, and sporting goods, in addition to the DIY hardware which is the focus of the first definition, above.
3. 3
   A physical wire or cable connection; landline.

Adjective

1. 1
   Uncompromising; rigidly holding to a set of beliefs.
2. 2
   Belonging to a hardline.