# in the long run

Pronunciation: US say "in thuh lawng RUN" /ɪn ðə ˌlɔŋ ˈɹʌn/; UK say "in thuh long RUN" /ɪn ðə ˌlɒŋ ˈɹʌn/; AUS say "in-thuh-LONG-run"

## Idiom

1. Over an extended period, once all the effects have had time to appear; eventually, when the final outcome becomes clear.
   - Simple: After a long time has passed, looking at the final result rather than right now.
   - _Cutting corners on materials may save cash today, but it costs far more in the long run._
   - _In the long run, the merger strengthened both companies despite a rocky first year._

Source: DictionaryAI, https://dictionaryai.com/define/in-the-long-run (written from Wiktionary data, CC BY-SA 4.0: https://creativecommons.org/licenses/by-sa/4.0/).