# influencer

Pronunciation: US say "IN-floo-uhn-sur" /ˈɪnflu.ənsɚ/; UK say "IN-floo-uhn-suh" /ˈɪnflu.ənsə(ɹ)/

## Noun

1. A person who can sway the consumption, lifestyle, or political choices of an online audience by creating social media content, often as part of a marketing campaign.
   - Simple: Someone with a large online following who shapes what their fans buy or do, often working with brands.
   - _A travel influencer can fill a small hotel simply by recommending it to her audience._
   - _Political campaigns now hire influencers to reach younger voters online._
2. A person or thing that exerts influence on the thinking, behavior, or development of someone or something.
   - Simple: A person or thing that changes how others think or act.
   - _His grandmother was the strongest influencer on his decision to study medicine._
   - _Peer groups act as major influencers during the teenage years._

## Origin

Formed from "influence" combined with the suffix "-er."

Source: DictionaryAI, https://dictionaryai.com/define/influencer (written from Wiktionary data, CC BY-SA 4.0: https://creativecommons.org/licenses/by-sa/4.0/).