# innovative

Pronunciation: US say "IN-uh-vay-tiv" /ˈɪn.əˌveɪtɪv/; UK say "i-NO-vuh-tiv" /ɪnˈnɒ.və.tɪv/

## Adjective

1. Marked by the creation of new ideas, methods, or inventions.
   - Simple: Full of new ideas, or good at making new things.
   - _Their innovative approach to recycling won a national design award._
   - _The company built its reputation on innovative products that changed how people cook._
2. Forward-looking and ahead of present-day thinking.
   - Simple: Thinking ahead of what most people do right now.
   - _The mayor's innovative vision looked decades beyond what other cities were planning._
   - _An innovative strategist, she anticipated market shifts long before her rivals did._

## Origin

Formed from the verb "innovate" combined with the suffix "-ive".

Source: DictionaryAI, https://dictionaryai.com/define/innovative (written from Wiktionary data, CC BY-SA 4.0: https://creativecommons.org/licenses/by-sa/4.0/).