# logo

Pronunciation: say "LOH-goh" US /ˈloʊ.ɡoʊ/, UK /ˈləʊ.ɡəʊ/

## Noun

1. A visual symbol or emblem that serves as a trademark or as a way of identifying a company or organization.
   - Simple: A small picture or symbol that stands for a company or group.
   - _The designer unveiled a sleek new logo for the airline._
   - _Over the decades, the brand redesigned its logo several times._
2. An audio recording that identifies a company or organization, in the same way a visual emblem does; a jingle.
   - Simple: A short tune or sound used to identify a company, like a jingle.
   - _The network introduced a new audio logo for its evening programs._
   - _Their five-second sound logo plays before every video._
3. A single graphic image that brings together one or more separate elements within it.
   - Simple: A single picture that is made up of one or more separate parts.
   - _The software merged the layers into one logo for export._
   - _A complex logo may combine type, symbol, and background as one unit._
4. An ensign or badge that signifies a person's office, rank, or power.
   - Simple: A badge or sign that shows a person's job, rank, or power.
   - _The ambassador's robes bore the logo of her royal office._
   - _Knights displayed a logo to declare their rank on the field._
5. A company or organization that counts as a corporate customer of a business.
   - Simple: A company that buys from a business and is counted as a customer.
   - _The vendor celebrated landing a major logo in the tech sector._
   - _Each new logo boosts the firm's recurring revenue._

## Origin

First recorded in 1937 as a clipping of 'logogram' or 'logotype'.

Source: DictionaryAI, https://dictionaryai.com/define/logo (written from Wiktionary data, CC BY-SA 4.0: https://creativecommons.org/licenses/by-sa/4.0/).