# logos

Pronunciation: say "LOH-gohz" US /ˈloʊɡoʊz/, UK /ˈləʊɡəʊz/

## Noun

1. Plural of logo: emblems or symbols that companies, teams, and organizations use to identify themselves. — plural of logo
   - Simple: Plural of logo: pictures, designs, or symbols that companies, teams, and organizations use to identify themselves.
   - _The designer revised all the brand logos for the spring relaunch._
   - _Sponsor logos lined the bottom edge of the broadcast._
2. A form of rhetoric in which the speaker or writer relies on logical argument as the main means of persuasion. (pronounced: US say "LOH-gohs" /ˈloʊɡoʊs/; UK say "LOG-os" /ˈlɒɡɒs/)
   - Simple: A way of convincing people by using logic, facts, and clear reasons.
   - _The lawyer's closing relied on logos, walking the jury through each piece of evidence in order._
   - _Strong logos can win over a skeptical audience when emotional appeals alone would fail._
3. Alternative letter-case form of Logos: the divine reason ordering the universe in Greek philosophy, or the Word of God identified with Christ in Christian theology. (pronounced: US say "LOH-gohs" /ˈloʊɡoʊs/; UK say "LOG-os" /ˈlɒɡɒs/)
   - Simple: Another spelling of Logos: divine reason guiding the universe in Greek thought, or God's Word, meaning Jesus Christ, in Christianity.
   - _John's gospel describes the logos as present at the very beginning of all things._
   - _Greek philosophers spoke of the logos as the rational principle ordering the cosmos._

## Origin

From Ancient Greek λόγος (lógos), which carried a wide range of meanings including speech, discourse, story, word, reason, and calculation.

Source: DictionaryAI, https://dictionaryai.com/define/logos (written from Wiktionary data, CC BY-SA 4.0: https://creativecommons.org/licenses/by-sa/4.0/).