lure

Short definition from Wiktionary

Noun

1. 1
   Something that tempts or attracts, especially one with a promise of reward or pleasure.
2. 2
   An artificial bait attached to a fishing line to attract fish.
3. 3
   A bunch of feathers attached to a line, used in falconry to recall the hawk.
4. 4
   A velvet smoothing brush.
5. 5
   Alternative form of lur.

Verb

1. 1
   To attract by temptation, appeal, or guile.
2. 2
   To attract fish with a lure.
3. 3
   To recall a hawk with a lure.