merchandising

Short definition from Wiktionary

Noun

1. 1
   gerund of merchandise: Trade in merchandise.
2. 2
   gerund of merchandise: The promotion of goods for sale in a store, especially through advertising, attractive displays, discounts, etc.; also (generally), the promotion of any goods or services for sale.
3. 3
   gerund of merchandise: The promotion of a film, music group, theatre production, etc., through the sale of goods bearing motifs associated with the subject being promoted; also, such goods themselves collectively; merchandise.

Verb

1. 1
   present participle and gerund of merchandise