# motivation

Pronunciation: US say "moh-tuh-VAY-shuhn" /ˈmoʊ.tə.veɪ.ʃən/; UK say "moh-ti-VAY-shuhn" /ˈməʊ.tɪ.veɪ.ʃən/

## Noun

1. A reason or incentive that drives someone to do something.
   - Simple: A reason that makes you want to do something.
   - _The promise of a bonus gave the team a strong motivation to finish early._
   - _People volunteer for many different motivations, from kindness to curiosity._
2. The willingness or inner drive to take action and follow through on what you set out to do.
   - Simple: The feeling that makes you want to do things and keep going.
   - _Students with high motivation tend to keep working even when tasks get hard._
   - _His motivation dropped sharply after the team lost three games in a row._
3. Something that serves to motivate a person, such as a goal, reward, or fear.
   - Simple: A thing that makes someone want to act.
   - _For many runners, the cheering crowd is the strongest motivation._
   - _The chance of promotion proved to be a real motivation for the staff._
4. The action or process of giving someone the drive or reason to do something.
   - Simple: The act of making someone want to do something.
   - _Effective motivation of employees requires more than just higher pay._
   - _The manager's skill at motivation of the staff kept morale high through the slump._
5. In advertising research, a score measuring how much a commercial's rational and emotional appeal makes consumers inclined to consider, visit, or purchase what it advertises.
   - Simple: A score that shows how strongly an ad makes people want to buy or visit something.
   - _The agency reported strong motivation scores for the holiday campaign._
   - _Low motivation in the test led the brand to redesign the commercial._

## Origin

From French "motivation", formed from "motivate" plus the suffix "-ion".

Source: DictionaryAI, https://dictionaryai.com/define/motivation (written from Wiktionary data, CC BY-SA 4.0: https://creativecommons.org/licenses/by-sa/4.0/).