# niching

Pronunciation: US say "NISH-ing" /ˈniʃɪŋ/; UK/AUS say "NEESH-ing" /ˈniːʃɪŋ/

## Verb

1. Present participle of niche. — present participle and gerund of niche
   - Simple: Present participle of niche. Use this form for the action happening now or as an -ing noun.
   - _By niching its product line, the startup attracted a loyal following._
   - _She kept niching deeper, focusing only on rare medieval manuscripts._

Source: DictionaryAI, https://dictionaryai.com/define/niching (written from Wiktionary data, CC BY-SA 4.0: https://creativecommons.org/licenses/by-sa/4.0/).