pinkwashing

Short definition from Wiktionary

Noun

1. 1
   The practice of a state or company presenting itself as gay-friendly and progressive to downplay its negative behavior.
2. 2
   The practice of a company using support of breast cancer-related charities to promote itself and its products or services.
3. 3
   The practice of making a toy pink to signal that the manufacturer is marketing it toward girls.

Verb

1. 1
   present participle and gerund of pinkwash