# promote

Pronunciation: say "pruh-MOHT" US /pɹəˈmoʊt/, UK /pɹəˈməʊt/

## Verb

1. To encourage people to support someone or something, adopt an action or attitude, or buy something, including through advertising and publicity.
   - Simple: To encourage people to support something, do something, or buy something.
   - _Her agency was hired to promote the festival across three states._
   - _Critics worried the campaign would promote unhealthy eating habits among teenagers._
2. To advance someone to a higher rank or to a post carrying more importance, responsibility, or pay.
   - Simple: To move someone up to a higher or more important job.
   - _The board voted to promote the deputy director to chief executive._
   - _Managers typically promote employees after a year of strong performance._
3. To move a sports team up to a higher division or league.
   - Simple: To move a sports team up into a higher league.
   - _Under the new rules, the league will promote three clubs each season: the top two automatically and a third through a playoff._
   - _The squad was promoted after finishing second in the table._
5. To replace a pawn that has reached the last rank with a queen or another piece.
   - Simple: In chess, to turn a pawn into a stronger piece when it reaches the far side of the board.
   - _He advanced the pawn and promoted it to a rook to avoid stalemate._
   - _Players usually promote a passed pawn to a queen, the strongest piece available._
6. Of a student, to advance to the next stage or level of schooling. *(Singapore)*
   - Simple: To move up to the next grade or level in school.
   - _Pupils who meet the standards promote to the following year automatically._
   - _He failed to promote with his classmates and repeated the grade._
4. To help something advance or grow, adding to its progress or development.
   - Simple: To help something grow or move forward.
   - _Low interest rates can promote investment and economic growth._
   - _Keeping the wound clean helps promote healing after surgery._

## Other meanings

- (verb) To boost a catalyst's activity by altering the structure of its surface.

## Origin

Latin prōmoveō meant "to move forward" or "advance"; this word comes from prōmōtus, its perfect passive participle.

Source: DictionaryAI, https://dictionaryai.com/define/promote (written from Wiktionary data, CC BY-SA 4.0: https://creativecommons.org/licenses/by-sa/4.0/).