# reassure

Pronunciation: say "ree-uh-SHUUR" US /ˌɹi.əˈʃʊɹ/, UK /ˌɹi.əˈʃʊə(ɹ)/

## Verb

1. To restore someone's confidence or calm; to free a person from fear or self-doubt.
   - Simple: To make someone feel less worried or afraid by giving them comfort or confidence.
   - _The pilot's calm announcement reassured the passengers during the turbulence._
   - _Good mentors reassure new employees who doubt their own abilities._
2. To reinsure; to insure something again, especially by transferring part of a risk to another insurer.
   - Simple: To insure something again, or to share part of an insurance risk with another company.
   - _The underwriters chose to reassure half the policy with a London syndicate._
   - _After heavy fire losses, the company reassured its largest marine policies through a foreign partner._

## Origin

From Old French rasseürer (modern French rassurer), formed from re- combined with asseürer, essentially re- plus assure.

Source: DictionaryAI, https://dictionaryai.com/define/reassure (written from Wiktionary data, CC BY-SA 4.0: https://creativecommons.org/licenses/by-sa/4.0/).