# slogan

Pronunciation: say "SLOH-guhn" US /ˈsloʊɡən/, UK /ˈsləʊɡ(ə)n/

## Noun

1. A catchphrase linked to a product or service that is being advertised.
   - Simple: A short, catchy phrase that companies use to advertise a product.
   - _Marketers spent months testing the slogan before the product launch._
   - _The brand's slogans evolved with each new advertising campaign._
2. A distinctive phrase belonging to a person or group, such as a political movement or party, in other words, a motto.
   - Simple: A short phrase that a person or group uses to show what they believe in.
   - _The party adopted a new slogan ahead of the election._
   - _Activists printed the movement's slogans on banners and t-shirts._

## Noun

3. Among Scottish Highland clans or the ancient Irish, a war cry shouted when going into battle. *(obsolete)*
   - Simple: A shout used in battle by the old Irish or the Scottish highlanders.
   - _The Highlanders answered their chief's call with a thunderous slogan._
   - _Each clan rushed into battle behind its own slogan._

## Origin

The word comes from earlier forms like slughorn, borrowed from Scottish Gaelic sluagh-ghairm ("battle cry"), from Old Irish slóg ("army," and by extension "crowd") plus gairm ("a call, cry"). These trace back through Proto-Celtic to Proto-Indo-European roots meaning "entourage" and "to call or shout."

Source: DictionaryAI, https://dictionaryai.com/define/slogan (written from Wiktionary data, CC BY-SA 4.0: https://creativecommons.org/licenses/by-sa/4.0/).