upfront

Short definition from Wiktionary

Adjective

1. 1
   Honest, frank and straightforward.
2. 2
   open, admitted, out
3. 3
   In a forward, leading or frontward position.
4. 4
   Paid in advance.

Adverb

1. 1
   beforehand
2. 2
   As an attacker.

Noun

1. 1
   A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season

Verb

1. 1
   To bring to the fore; to place up front for consideration