# upstreaming

Pronunciation: say "up-STREEM-ing" /ʌpˈstɹimɪŋ/

## Verb

1. Present participle and gerund of upstream. — present participle and gerund of upstream
   - Simple: Present participle and gerund of upstream. Use this form for an action happening now or as the name of the action.
   - _The indie label is upstreaming three of its breakout artists to its major-label partner._
   - _Upstreaming successful acts sits at the heart of the partnership agreement._

## Noun

2. An arrangement between an independent record label and a major label under which acts who succeed on the indie label are transferred up to the major.
   - Simple: A deal where a small record label sends its successful singers to a big record label.
   - _Through upstreaming, the indie label passed its breakout act to its corporate partner once sales took off._
   - _The contract's upstreaming clause gave the major label first claim on any artist who charted._

## Origin

Formed from "upstream" combined with the suffix "-ing".

Source: DictionaryAI, https://dictionaryai.com/define/upstreaming (written from Wiktionary data, CC BY-SA 4.0: https://creativecommons.org/licenses/by-sa/4.0/).