wordmark

Short definition from Wiktionary

Noun

1. 1
   A logotype; a standardized graphic representation of the name of a company or product used for purposes of easy identification. It is often text with unique typographic or graphical treatment.
2. 2
   A bit in each memory location on some variable-word-length computers (e.g. IBM 1401, IBM 1620) used to mark the end of a word.