advertising

1. 1
   ads in generalnoununcountable

   Communication whose aim is to influence potential customers regarding products and services.

   Like a town crier calling out what's for sale, only through screens and billboards.

   Television advertising reaches millions of viewers during major sporting events.

   Small companies often spend heavily on advertising to win new customers.

   UsageFor a single message, use an ad or an advertisement (not incorrect: an advertising).

   Similarpromotion, publicity

   Note

   A plural does exist for individual notices. Walter Besant's The Pen and the Book (1899) observes that "advertisings do not by themselves cause a book to 'go'."

2. 2
   industrynoununcountable

   The industry and profession that produces messages aimed at influencing customers about products and services.

   She built a long career in advertising before launching her own agency.

   Advertising employs designers, copywriters, and analysts across thousands of firms worldwide.

   UsageFor the job or field, use in: a career in advertising, she works in advertising.

   Note

   The word stretches from the activity to the trade that produces it: the communication itself becomes a field one can work in. Agencies, media buyers and creative departments all belong to this sense.

3. 3
   is promotingverb

   Present participle of advertise.

   The studio is advertising several open roles for its next production.

   Advertising heavily through the holidays, the retailer doubled its seasonal sales.

   UsageAs a verb it takes an object and adverbs: advertising jobs, advertising heavily; the noun takes adjectives: heavy advertising.

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