associating
- 1Present participle and gerund of associate.
Many shoppers keep associating the brand with cheap, low-quality goods.
He spent years associating himself with charitable causes.
Note
One spelling does two jobs. After a form of be it is the progressive verb (they were associating freely). After a preposition or as a subject it is the gerund (wary of associating rumor with fact). Either way it keeps every construction of associate. With no object it means keeping company or joining a union. With an object plus with, it links one thing to another in the mind. Reflexively, associating oneself with a cause means endorsing it.
associating is a form of associate
associate, verb: To connect one thing with another by evidence or in the mind and imagination. Full entry
- Forms
- associateassociates he/she/itassociating -ing formassociated past tense, past participle
- Spelling
- associate → associating: drop the e, add -ing
Use it in a sentence
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