broadcasting

1. 1
   noununcountable

   The business or profession concerned with producing and transmitting radio and television.

   After two decades in broadcasting, she moved into film production.

   The collapse of advertising revenue hit broadcasting hard that year.

   Note

   A field you work in, the way people work in publishing or law: a career in broadcasting, twenty years in broadcasting. The industry covers far more than the voices heard on the air. It includes production, scheduling, transmission, and the revenue and regulation behind them, so most of its people never face a microphone. Keep it apart from the act of transmitting, which is what a station does, not where someone works.

2. 2
   noununcountable

   The act or process of transmitting a program or signal to an audience.

   The broadcasting of the ceremony required three satellite uplinks.

   Continuous broadcasting throughout the night kept listeners informed during the storm.

   Similartransmission

3. 3
   verb

   Present participle of broadcast.

   Several networks are broadcasting the launch simultaneously.

   While broadcasting from the war zone, the reporter kept her voice steady.

   Note

   The -ing form serves every use of the verb, from the airwaves to the field: a station broadcasting at 104 MHz, or a farmer broadcasting seed with a rotary spreader, as in the sowing noun. It also carries the intransitive sense of appearing on air, with no object at all. The rest of the verb is simpler than it looks: for most speakers, broadcast is both the base form and the past form.

4. 4
   adjective

   Directed outward in all directions at once rather than toward a single target.

   The system relies on a broadcasting transmission that any nearby device can receive.

   Engineers favored a broadcasting approach over point-to-point links for the alert network.

5. 5
   noununcountable

   The agricultural practice of spreading seed by scattering it across a wide area.

   Broadcasting saved hours compared with drilling each seed individually.

   The gardener preferred broadcasting for wildflower meadows over precise planting.

   Similarscattering

   Note

   The farmer's word, and its natural opposite is drilling. Broadcast seed is scattered over the surface, while drilled seed is set in rows at a controlled depth. The Union of South Africa Department of Agriculture's Report on Agricultural Education (1920) weighs the two methods against each other for oats and wheat. Seed sown by broadcasting is often raked or rolled afterward so that it settles into the soil.

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