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concepting

noun
SayKON-sep-tingUS/ˈkɑnsɛptɪŋ/UK/ˈkɒnsɛptɪŋ/

1 meaning of concepting

Practice

  1. 1
    nounnonstandarduncountable
    The work of coming up with new ideas, often for ads or products.

    Like brainstorming a bunch of fresh ideas before you pick the best one.

    The team spent all morning concepting for the new shoe ad.

    Good concepting helps a small business stand out from the rest.

    Similarideation, brainstorming

    Note

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Origin

From the word "concept" plus "-ing".