creatives
- 1Plural of creative.
The agency's creatives pitched a bold campaign to the client.
Brands compete fiercely to recruit talented creatives from rival firms.
Note
A plural that nearly always points to people: those directly involved in an agency's creative work. The singular also has a mass-noun use for the artwork itself (photographs, drawings, video), and that use normally takes no plural. So the creative is the material, while the creatives are the people who make it. The noun was formed from the adjective by conversion and belongs chiefly to advertising and design.
creatives is a form of creative
creative, noun: A person whose work is making original things such as art, writing, or design, especially in advertising or marketing. Full entry
- Forms
- creativecreatives plural
- Spelling
- creative → creatives: add -s
- Sound
- The ending sounds like /z/.
Use it in a sentence
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