insights
- 1Plural of insight.
The report offered several practical insights into customer behavior.
Years of fieldwork gave the researchers fresh insights into bird migration.
Note
The plural counts separate discoveries, not the faculty behind them. A person has insight, uncountable, as a power of observation or intuition; a report offers insights, each one a distinct thing learned. The preposition carries over from the singular: insights into customer behavior, into a problem. In business writing the plural also names the consumer knowledge a company puts to work to make a product or brand more appealing.
insights is a form of insight
insight, noun: The power of keen observation combined with sound deduction. Full entry
- Forms
- insightinsights plural
- Spelling
- insight → insights: add -s
- Sound
- The ending sounds like /s/.
Use it in a sentence
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