lifestyle
Plurallifestyles
- 1The way of living adopted by a person or group, reflecting their attitudes and values.
He adopted a vegan lifestyle after reading about animal welfare.
The magazine celebrates the extravagant lifestyles of fashion designers.
Note
A plain compound of life and style that behaves like any countable noun. People move from nomadic lifestyles to agricultural ones, and influencers show off curated lifestyles. It readily takes long hyphenated modifiers, as in H Reese Scott's aimless-roaming-short-term-odd-jobs lifestyle in Embracing Emily (2005). Way of life and lifeway cover the same ground.
- 2The combined likes and dislikes of a market segment, often defined by the products they buy; also a marketing strategy built around that group's self-image.
The agency targeted a young, urban lifestyle when launching the new sneaker line.
Lifestyle marketing sells an identity, not just a single product.
Similardemographic
Note
Marketing takes the everyday sense and makes it something to measure and sell to: tastes read off from what a group buys. The same word names both the target segment and the strategy aimed at it, so a lifestyle can be the audience and the pitch at once. It often works as a modifier, as in lifestyle marketing, which sells an identity rather than a single product.
Practice
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Origin
A compound formed from "life" and "style".