logos
Plurallogoi
- 1Plural of logo: emblems or symbols that companies, teams, and organizations use to identify themselves.
The designer revised all the brand logos for the spring relaunch.
Sponsor logos lined the bottom edge of the broadcast.
Note
A regular English plural whose spelling collides with the Greek-derived word behind the rhetorical appeal. Context nearly always sorts them. Sponsor logos and company logos are emblems, and the Greek word's own plural is logoi.
Checked 2 Nov 2026 · 2 facts
- Logos is the regular English plural of logo, spelled identically to the Greek-derived rhetorical term. en.wiktionary.org
- The Greek word logos has the plural logoi. en.wikipedia.org
- 2USLOH-gohs/ˈloʊɡoʊs/UKLOG-os/ˈlɒɡɒs/A form of rhetoric in which the speaker or writer relies on logical argument as the main means of persuasion.
The lawyer's closing relied on logos, walking the jury through each piece of evidence in order.
Strong logos can win over a skeptical audience when emotional appeals alone would fail.
UsageIn analysis, people speak of an appeal to logos or of a speech's logos.
Similarlogic, reason, reasoning
Oppositepathos
Note
Classical rhetoric sets it beside two other appeals: ethos, which persuades through the speaker's character, and pathos, which persuades through the audience's emotions.
Checked 2 Nov 2026 · 3 facts
- Classical rhetoric groups logos with ethos and pathos as three modes of persuasion. en.wikipedia.org
- Ethos persuades through the speaker's character. classics.mit.edu
- Pathos persuades through the audience's emotions. classics.mit.edu
- 3USLOH-gohs/ˈloʊɡoʊs/UKLOG-os/ˈlɒɡɒs/Alternative letter-case form of Logos: the divine reason ordering the universe in Greek philosophy, or the Word of God identified with Christ in Christian theology.
John's gospel describes the logos as present at the very beginning of all things.
Greek philosophers spoke of the logos as the rational principle ordering the cosmos.
Note
Lowercase here, but the meanings belong to the capitalized name. One is the rational principle that Ancient Greek philosophy saw governing the cosmos. The other is the Word of God in Christian theology, identified with Jesus as God the Son.
Checked 2 Nov 2026 · 2 facts
- Ancient Greek philosophy conceived Logos as a rational principle governing the cosmos. en.wikipedia.org
- Christian theology identifies Logos with the Word of God and Jesus as God the Son. en.wiktionary.org
logos is a form of logo
logo, noun: A visual symbol or emblem that serves as a trademark or as a way of identifying a company or organization. Full entry
- Forms
- logologos plural
- Spelling
- logo → logos: add -s
- Sound
- The ending sounds like /z/.
Practice
Can you tell the meanings of logos apart? Answer 3 quick questions from this page, or write your own sentence and AI will check it.
Origin
From Ancient Greek λόγος (lógos), which carried a wide range of meanings including speech, discourse, story, word, reason, and calculation.
Checked 31 Oct 2026 · 1 fact
- Logos comes from Ancient Greek λόγος (lógos), whose meanings included speech, discourse, story, word, reason, and calculation. en.wiktionary.org