DictionaryAI

niching

verb
USNISH-ing/ˈniʃɪŋ/UK · AUSNEESH-ing/ˈniːʃɪŋ/

1 meaning of niching

Practice

  1. 1
    verb
    Present participle of niche.

    By niching its product line, the startup attracted a loyal following.

    She kept niching deeper, focusing only on rare medieval manuscripts.

    Note

    The -ing form drops the silent final e of niche and works as both participle and gerund. Behind it stand two transitive verbs. One is literal: setting a statue or bust into a recess in a wall. The other is commercial: narrowing a business, or a product line, to one particular slice of the market. Context usually makes clear which is meant.

niching is a form of niche

niche, verb: To set or place something into a recess or hollow. Full entry

Forms
nicheniches he/she/itniching -ing formniched past tense, past participle
Spelling
niche → niching: drop the e, add -ing

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