now
- 1At the present time, often in contrast with the past or showing that things have changed.
The village is now a suburb.
She now works from home.
- 2Right away, with no waiting, especially when ordering, asking, or urging someone to do something.
Order now and get free shipping on your first purchase.
"Everyone out of the building now!" the firefighter shouted.
UsageUsually last in a command, with stress: out now! Right now or this minute is stronger.
Similarimmediately, instantly
Oppositelater
Note
Urgency turns an ordinary time word into a push. In a plain statement, the same word usually just means at the present time.
- 3Used at the start of a sentence to introduce a point, to get attention, or to urge, warn or scold.
Now, where were we?
Now, that is not quite true.
UsageComes first, often with a comma, to turn to a new point. Now, now soothes someone or gently scolds them.
Note
Here the word lets go of time and works on the conversation instead. In argument it turns to a new point ('Now all this was very fine, but…'). Addressed to a person, it becomes a gentle check: in a 1949 magazine story, 'Now, Harry' is enough to rebuke a tease. Context, not the clock, separates it from the 'at this moment' sense.
Checked 31 Oct 2026 · 3 facts
- The quoted words occur in The Celebrity, in the narrator's commentary. gutenberg.org
- The magazine story containing the dialogue is dated 1949. en.wiktionary.org
- The story contains “Now, Harry” as a response checking a teasing remark. en.wiktionary.org
- 4Since, because, in the light of a change that has happened; usually in the form 'now that' ('now that the shop is open, we can buy milk').
Now that you mention it, I did hear a noise.
Now the exams are over, she can relax.
UsageNow that you mention it is a fixed reply when you suddenly remember or notice something.
Note
The conjunction joins a change in circumstances to its consequence, so it carries time and cause at once: the shop has opened, and that is why we can buy milk.
- 5The present time or moment, as opposed to the past or future.
From now on, we lock the door.
By now they will have landed.
UsageUse no article in from now on, by now, and until now. Compare live in the now.
Note
Adding 'the' shifts it toward the mindful present, as in live in the now, and the plural 'nows' belongs to the philosopher's countable instant.
- 6At the time reached in a narration ('by evening she now knew the truth'), the story's present rather than the speaker's.
She now understood what the letter meant.
The road now turned toward the sea.
UsageIn stories it can go with a past verb: she now understood, the house was now silent.
Similarthen
Note
The puzzle of this use is the tense. 'Now' sits comfortably beside a past verb ('she now saw the danger', 'the house was now silent') because it points at the moment the story has reached, not at the reader's present. That pairing of a present-moment word with past-tense narration lets prose follow events from inside the story.
- 7Present or current at the time being referred to, especially the time of writing.
She was teaching English abroad when she met her now husband, a fellow teacher from Ohio.
The letter was addressed to the now duchess, who was then a shop assistant in Leeds.
UsageBefore a noun, often when looking back: She met her now husband at college, before they were married.
Oppositeformer
Note
Here the time word stands before a noun and pins a description to the present while leaving the past open. Older English law reports use it to keep roles straight after two parties have traded places: 'the now defendant was plaintiff, and the now plaintiff was defendant'. 'The now United States' works the same way, naming a territory by what it has since become.
Checked 2 Nov 2026 · 2 facts
- Older English law reports use the quoted wording to distinguish parties whose plaintiff and defendant roles have reversed. en.wiktionary.org
- The expression 'the now United States' occurs in historical prose describing territory by its later identity. en.wiktionary.org
Less common meanings
- 8Shouted as the signal to begin an action at that very moment ('Now! Jump!').
On my mark. Now!
The crew waited, ropes in hand, until the captain shouted "Now!" and they all pulled together.
- 9At the present point of a recurring cycle, such as this time of day, week or year.
The park is empty now, before the schools come out.
We usually eat now, so join us.
- 10Fashionable, current or of the moment, usually with very or so.
Her whole apartment is very now.
That phrase was very now in the nineties.
Similarfashionable, trendy
Oppositedated, unfashionable
Note
Where the older pre-noun adjective comes before a noun, this one follows a verb and nearly always carries an intensifier: 'very now', like its partner 'very in'. A Black Books exchange from 2000 plays on exactly that pairing, as a character who cannot say what something does calls it 'very in', then 'very now'. The phrase sounds like praise even when the speaker has nothing to back it up.
Checked 31 Oct 2026 · 2 facts
- The Black Books episode containing the exchange, 'Cooking the Books', first aired in 2000. en.wikipedia.org
- Fran responds to Bernard's question about an object's function with 'It's very in', then answers his challenge about her ignorance with 'It's very now'. en.wiktionary.org
- 11Repeated in a series to mean sometimes one state, sometimes another.
The music was now loud, now soft.
The crowd moved now forward, now back.
Note
The construction needs at least two 'nows' to work, each opening a new state, and together they give a list the feel of time passing. Dickens stretches it to four in one sentence of Great Expectations, setting off each 'now' with a comma as his soldiers clasp their hands, rest a knee, ease a belt and spit into the yard. Without the repetition, a single 'now' falls back on one of its other senses, such as 'at present'.
Checked 31 Oct 2026 · 3 facts
- Charles Dickens wrote Great Expectations. gutenberg.org
- One sentence contains four occurrences of 'now', each followed by a comma, introducing the soldiers' listed actions. en.wikisource.org
- A single 'now' can also refer to the time reached in a past narrative, among other meanings; repetition does not determine whether it means 'at present'. en.wiktionary.org
- 12In but now, very recently or a moment ago.
They that but now, for honour and for plate, / Made the sea blush with blood, resign their hate.
c. 1656, Edmund Waller, Of a War with SpainNote
An obsolete use that survives only in the phrase 'but now', where 'but' means 'only'. Here the phrase points to the moment just past, not the present one. In a poem on a 1656 English victory at sea, Waller writes of fighters 'that but now… made the sea blush with blood' and have already set aside their hate, and the phrase measures how fast things changed. Older verse also has 'but at present' ('I was blind but now I see'), so read the context.
Checked 3 Nov 2026 · 5 facts
- In this historical construction, 'but' means 'only'. en.wiktionary.org
- Waller wrote a poem celebrating an English naval victory in 1656. en.wikisource.org
- Waller describes fighters who recently bloodied the sea and now relinquish their hatred; the quoted wording is accurate. gutenberg.org
- This describes Waller's passage, but older verse also uses 'but now' for the present moment. Portia uses it with the present-tense 'Are yours' in The Merchant of Venice, 3.2. folger.edu
- The warning should apply specifically to Waller's passage; older verse permits both temporal meanings. folger.edu
- 13Chiefly in phenomenology, a particular instant as perceived at that instant.
Showing meanings only.
Practice
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Origin
From Middle English "now" (also "nou," "nu"), from Old English "nū," tracing back through Proto-West Germanic and Proto-Germanic to the Proto-Indo-European root *nū ("now"). It has many cognates, including Dutch "nu," German "nun," Danish and Swedish "nu," Icelandic "nú," Latin "nunc," and Sanskrit "nu."
Checked 31 Oct 2026 · 6 facts
- The word derives from Middle English forms now and nou. gutenberg.org
- Nu was another Middle English form. en.wiktionary.org
- The ancestry runs through Old English nū, Proto-West Germanic and Proto-Germanic. en.wiktionary.org
- The ultimate ancestor is reconstructed as Proto-Indo-European *nū, meaning now. lrc.la.utexas.edu
- Dutch nu, German nun, Danish and Swedish nu, Icelandic nú, and Sanskrit nu are cognates. en.wiktionary.org
- Latin nunc is also cognate. en.wiktionary.org