slogan

noun

SaySLOH-guhn/ˈsloʊɡən/UK/ˈsləʊɡ(ə)n/

3 meanings of slogan

1
nouncountable
A short, catchy phrase that companies use to advertise a product.
Like a nickname for a product that sticks in your head.
The company's new slogan appears on every billboard in town.
Kids across the country started repeating the catchy slogan from the cereal ad.
Similartagline, motto, strapline
Note
2
nouncountable
A short phrase that a person or group uses to show what they believe in.
Like a team's chant that everyone shouts together.
The protesters chanted their slogan as they marched to city hall.
Every member of the club knew the team's slogan by heart.
Similarmotto, catchphrase, watchword, catchword
Note
3
nounobsolete
A shout used in battle by the old Irish or the Scottish highlanders.
Like a loud shout a team makes before a big game.
The clansmen raised their slogan as they charged down the hillside.
His bugle Wat of Harden blew; / Pensils and pennons wide were flung, / To heaven the Border slogan rung, / "St Mary for the young Buccleuch!"
1805, Walter Scott, The Lay of the Last MinstrelHere, slogan means a war cry shouted when going into battle.
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Practice

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Origin

It comes from a Scottish Gaelic word for a "battle cry," made from words meaning "army" and "a call or shout."