sponsoring
- 1Present participle and gerund of sponsor.
A major airline is sponsoring the film festival again this summer.
Their decision to start sponsoring promising athletes eventually paid off.
Note
One -ing form doing two jobs: after a form of be it makes the progressive (an airline is sponsoring the festival), and in noun positions it names the activity itself (sponsoring athletes paid off). Because sponsor is transitive, both uses normally carry a direct object. The verb keeps every role of the noun: paying for an event in exchange for advertising, taking on legal or religious responsibility, or guiding a newcomer through a twelve-step program.
sponsoring is a form of sponsor
sponsor, verb: To act as a sponsor for a person, organization, event, or program. Full entry
- Spelling
- sponsor → sponsoring: add -ing
Use it in a sentence
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