DictionaryAI

target

TAR-git/ˈtɑɹɡɪt/SayTAH-gitUK/ˈtɑːɡɪt//ˈtɐːɡɪt/

Pluraltargets

Verbtargets, targeting, targeted

22 meanings of target

Practice

  1. 1
    one attackednouncountable
    A person, place, or thing that is attacked or chosen to be attacked, or that is criticized or made fun of.

    The mayor became a frequent target of criticism after the budget cuts.

    Celebrities are often targets for online ridicule.

    UsageA target of criticism, a target for bullies or jokes; often an easy target.

  2. 2
    mark to shootnouncountable
    A mark or object set up to shoot at, used for practice or to test a weapon's accuracy or a projectile's force.

    Each archer aimed at a distant target marked with colored rings.

    The firing range had several targets placed at different distances.

    UsageYou aim at a target and hit or miss it; on target means accurate.

    Similarmark

  3. 3
    goalnouncountable
    A goal or objective that someone is trying to reach.

    The charity set an ambitious fundraising target for the year.

    Managers reviewed their quarterly targets during the meeting.

    UsageYou set, meet or hit a target, or miss it; on target means on course to reach it.

    Similargoal, objective, aim

  4. 4
    verbtransitive
    To choose a person, group, or thing and direct an attack, criticism, or some particular action or effect at it.

    Critics target the mayor whenever the buses run late.

    The drug targets cancer cells while leaving healthy tissue alone.

    UsageDo not double the final t in targeted and targeting (not incorrect: targetted).

    Similarattack

    Note

    Aiming has become choosing here: no weapon is needed, and what gets directed may be blame, a policy, a drug or an advertising campaign.

  5. 5
    market toverbfigurativelytransitive
    To direct a product, message, or campaign at a particular audience or demographic.

    The campaign targeted first-time voters in rural areas.

    Streaming services target younger viewers with original shows.

    UsageOften target a group with something: target teenagers with a new app.

    Similarcourt, aim, direct

  6. 6
    intended audiencenouncountable
    A person or group that a person or organization is trying to hire or to attract as customers or an audience.

    The magazine's target is busy professionals in their thirties.

    Recruiters identified their targets before reaching out with offers.

    UsageUsually a target for the buyer or employer: a target for Arsenal. Also in target audience and target market.

    Similaraudience, market, demographic

    Note

    Sports journalism uses it for a player a club wants to sign. Phil McNulty, writing for the BBC in 2011, calls Gary Cahill "a target for Arsenal and Tottenham" in the same sentence in which Rooney is "on target". The recruiting sense and the shooting one live side by side.

  7. 7
    verbtransitive
    To aim for a specific result, amount, or level, making it the goal to be achieved.

    Many central banks target an inflation rate of around two percent.

    The company has targeted a 10 percent cut in costs by next year.

    UsageThe goal follows directly, usually a number or level: target two percent inflation, but aim for two percent.

    Similarseek

  8. 8
    verbtransitive
    To aim something, especially a weapon, at a particular point or person.

    The gunner targeted the bridge moments before the order to fire.

    Pilots target enemy positions using laser guidance systems.

    UsageUsually the thing aimed at follows directly: target the bridge; the weapon itself is rarely named.

    Similaraim

Practice

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Origin

From Middle French "targette," a diminutive of "targe" (light shield), which came through Old French from Frankish *targa (buckler). This is related to Old Norse "targa" (small round shield) and Old English "targe," going back to Proto-Germanic *targǭ (edge) and perhaps ultimately to Proto-Indo-European *derǵʰ- (fenced lot).

Checked 5 Nov 2026 · 4 facts

  • Target comes from Middle French targette, a diminutive of targe meaning a light shield. en.wiktionary.org
  • The French word comes through Old French from Frankish *targa, meaning buckler. en.wiktionary.org
  • The word is related to Old Norse targa, meaning small round shield, and Old English targe. en.wiktionary.org
  • The word goes back to Proto-Germanic *targǭ, meaning edge. en.wiktionary.org