trademarking
USTRAYD-mark-ing/ˈtɹeɪdmɑɹkɪŋ/SayTRAYD-mahk-ingUK/ˈtɹeɪdmɑːkɪŋ/AUS/ˈtɹæɪdmɐːkɪŋ/
- 1Present participle and gerund of trademark.
Before launching, the startup spent months trademarking its product name.
She is trademarking the slogan to keep competitors from using it.
Note
One spelling does two jobs. In "is trademarking the slogan" it is a participle after be; in "trademarking takes months" it is a noun naming the process. The verb behind it covers both registering a mark and labeling goods with one. Using trademark as a verb is frowned on, so in careful or legal prose "registering the name as a trademark" is the safer phrasing.
trademarking is a form of trademark
trademark, verb: To register something, such as a name or logo, as a trademark. Full entry
- Forms
- trademarktrademarks he/she/ittrademarking -ing formtrademarked past tense, past participle
- Spelling
- trademark → trademarking: add -ing
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