B2C
Saybee-tuh-SEEUS/ˌbi tə ˈsi/UK/ˌbiː tə ˈsiː/
- 1Initialism of business-to-consumer.
The startup shifted to a B2C model after failing to land corporate clients.
Her background is in B2C marketing, mostly for food and beverage brands.
Note
A business label that sorts a company by who buys from it: the end customer, not another firm. The fuller form means selling directly, with no retailers, wholesalers or other middlemen in between. It sits before a noun, as in B2C sales or a B2C brand, and takes no degrees, so nothing is "more B2C" than something else. Its usual counterpart is B2B, business-to-business.
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