business-to-consumer
- 1Selling products directly to customers, without going through third-party retailers, wholesalers, or other middlemen.
Like a baker selling loaves at their own counter rather than supplying a chain of grocery stores.
The brand shifted to a business-to-consumer approach, shipping orders straight from its warehouse to shoppers.
Streaming services built business-to-consumer platforms that reach audiences without any cable provider in the middle.
Similardirect-to-consumer
Oppositebusiness-to-business
Note
A business and marketing label that sorts a company by who buys from it: the end consumer rather than another business. It works as a classifier, so it does not compare. A firm is business-to-consumer or it is not, never more so. It usually sits before a noun with its hyphens intact, as in a business-to-consumer brand, platform or model.
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